7 steps to help increase your google page rank

7 Steps to Help Increase your Google Page Rank:

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Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website.

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7 Steps to Increase your Google Page Rank:
By Umar Ejaz

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine's will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. To increase your PageRank, or more precisely the PageRank of one of your pages (the homepage or any other, think of this), the first thing to do is to get links from other sites.
Getting External Links...

Here are some councils:

* Try to obtain a great number of links to your page (read our councils on this subject)
* Choose first the pages having good PageRank (be careful to distinguish the PageRank of a site and that of its pages: the PageRank of a site is by abuse of language that of its homepage, but the link towards your page will be perhaps located on another page having very bad PageRank)
* Choose pages having the least links possible (especially if their PageRank is small)
* Check that the page which put the link is well indexed by Google, otherwise its PageRank is worth zero and that will not bring anything to you. In particular, it should not contain any directive indicating to the crawlers not to index it (file robot.txt or META tags), and it should not be orphan (otherwise Google cannot index it).
* It can be more effective to have a link from a page with PageRank 4 with only a few links that a link from a page with PageRank 6 with a great number of links.
* The two best examples of links to be obtained are those of directories DMOZ and Yahoo! who seem to play a great role in Google's algorithm. See our special pages about these two directories!

6. Importance of your internal links

Getting links from other sites is a very good thing but it is hard to control. On the other hand the links between YOUR pages, you can and must attach importance to it.

Thus, it is crucial to organize your own site well to optimize PageRank of all your pages. Indeed starting from the study on the formula of PageRank, we can consider that each page has a reserve of "points" (its PageRank) it can make some benefit to other pages by "transmitting" them a part of it.

Let us take the example of your homepage which succeeded in having good PageRank thanks to the exchanges of links with other sites. Your other pages can profit from it if you put a link from the homepage. Attention, the same rules apply: if you do many links, the share of PageRank transmitted to each one of your other pages will be weaker.

If you try to optimize your own site, it is better thus to avoid putting outgoing links (towards other sites) on your pages which have good PageRank, because an important part of your good PageRank will be spread and not transmitted to YOUR other pages. It is thus rather traditional to make a link from your homepage to a links page which will contain outgoing links.

Conversely, you can also build your site so as to improve PageRank of some of your pages (with the detriment of others). For example it is common to seek to have best possible PageRank for your homepage. Make therefore a link to this one on each page of your site, by putting for example your logo in the top left.

7. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine... say Google... and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail's from people requesting links because they don't see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don't just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn't look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it's page rank wouldn't increase even though Google's page rank is 10, it's rank would still be zero because it would only have that one back link.

 

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7 things you can do today to make google fall head over heels in love with your small business website

7 Things You Can Do Today To Make Google Fall Head Over Heels In Love With Your small business Website

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Creating your own small business website can be a scary thing to do. It requires some planning to get it right and make Google sit up and take notice of your site at first glance. small business website search engine optimization (SEO) is one of the keys, but all too often, astute business people leave the creation of their websites up to a family member or a friend who happens to know something about it. This is strange, for they wouldn't dream of letting the same people bui...

Small Business Marketing,Small Business Internet Marketing,Google,Website

Creating your own small business website can be a scary thing to do. It requires some planning to get it right and make Google sit up and take notice of your site at first glance. small business website search engine optimization (SEO) is one of the keys, but all too often, astute business people leave the creation of their websites up to a family member or a friend who happens to know something about it. This is strange, for they wouldn't dream of letting the same people build their bricks and mortar store or office.

Of course, getting an expert who fully understands small business SEO to build your website is not likely to come cheap, but it may be the best solution if you are starting out from scratch. However, this article is aimed at those small businesses that already have a website, but are disappointed at how poorly it performs. If you're frustrated because your website appears on page 42 of the Google search results, and no one is visiting your website, here are 7 things you can do to quickly improve your results.

1. Create an Effective Website Title Tag, Description Meta Tag,
and Keywords Meta Tag

The most important part of any website page (in the eyes of the search engines) is the title tag. The title is enclosed between the opening title tag: and the closing title tag: . It is located in the head section of an HTML document, or web page. You should use your page's main keyword in your title. Try to use your main keyword near the beginning of your title, and perhaps again near the end. But always strive to make your title readable, and not obviously keyword stuffed.

Your description tag plays an important role in SEO for your local small business. This tag is used by most of the search engines in their listings, so you need to spend some time getting this right. The description tag looks like this: and it is also found in the head section of your web page.

Something brief such as, "Acme Incorporated, Makers of Blue Widgets," gets the message across, but you could do much better. Try to list benefits rather than features, and use your main keyword in your description as well. Keep your description reasonably brief, but not too short. Something like, "Acme, Inc., Makers of the Strongest, Most Powerful and Affordable Widgets on the Planet" is better.

Like a headline for an ad or sales flyer, your description may take time to develop. Start with a list of all of the benefits your product or service offers and then try to write 20 different descriptions for your site based on those benefits. Test your descriptions by reading them to your customers, employees or others familiar with your business. You'll find out which description resonates most strongly with your potential prospects - and that's good for the search engines and for your sales.

The keywords tag, again found in the head section of your web pages, looks like this: . The keywords you choose for your page are important, because they tell the search engines what should be found on the page. Google and all the other search engines present search results based on relevancy how relevant your web pages are to the keywords and phrases your prospects are searching for.

Keep your keyword phrases to less than seven and don't repeat the same words. For example, if you have two keyword phrases, which are, "blue widgets" and "bright blue widgets," you should only include unique words after including the first "blue widgets" keyword.

Curious to know what your Title, Description, Meta and Keyword tags currently look like? Here's a simple tip just go to any page of your website, then click on "View Source" or "View Page Source" from the "View" menu. There you'll be able to see exactly what your tags are telling Google when they crawl your site.

2. Optimize Your Website Copy

Your website copy consists of the words on every page of your site. Try to make it interesting and informative. One simple way to arrange your articles, or informative pages, is to use a simple three-step format. Begin with an introductory paragraph that tells your visitor what you are going to tell them. Then in the next two or three paragraphs, tell them. Finally, wind up the article by telling them what you just told them.

This may seem overly simple, but it works. Speak to your website audience as you would to a seven-year-old child. Don't patronize them, but lay it out clearly in simple steps using straightforward language that anyone can understand.

When writing your copy for each of your pages, make sure to focus on one or two keywords per page. If you are selling widgets in all colors and you also sell thingamajigs, then widgets should be on one page and thingamajigs on another. Keep it simple for your customers and the search engines by focusing on one idea per page and your customers will thank you for it, and Google will thank you too.

3. Establish an Acceptable Keyword Density for Your Website Copy

While optimizing your website copy you also need to establish a keyword density that is acceptable to the search engines. Opinions differ, but somewhere between 2% and 5% is probably about right. This means that for effective small business SEO, your main keyword phrase should appear around three times for every 100 words.

Where your keyword appears is important too. Try to use your main keyword or phrase twice in the first paragraph, once in the second paragraph, once around the middle of the article, and once again near the end of the article. Try to start and end the first paragraph with your main keyword if possible, but don't force it. Always aim for copy that is readable before copy that has perfect keyword density.

4. Create Quality Back Links to Your Website

Increasingly, the search engines are giving added weight to the number of quality back links your website has. It used to be that reciprocal linking was quite acceptable, and it still is, but now Google and the other search engines give higher credibility to one-way back links as far as your search engine rankings are concerned.

And it's not just any back links either. You need to have quality back links, or back links from sites that are similar to yours. It's not much good getting a back link from a site about butterflies if your site focuses on racing cars. With Google, it's all about relevance. You should also strive to get back links from so-called authority sites. These are sites that the search engines deem to be an authority on their chosen subject. They tend to be quite big and to have been around for some time.

5. Use Local Directories Effectively

If you are marketing to a local market, then make use of local directories. How do you find them? If, for example, you are located in New York, then go to Google and search for, "directory" + "new york." This will return a list of all the local directories in that city. You could even try searching for, "blue widgets directory" + "new york," if you are marketing blue widgets.

Once you find a suitable directory, submit your website to it. People do search on local directories, so even if your product has worldwide appeal, there's a greater chance that you will get the sale if someone finds you in a local directory over someone else located in another continent who can deliver just as cost effectively or as quickly.

6. Create a Proper Site Map and Google Site Map

Every website should have a site map. This is merely a directory of all your site's pages with links to every one. You should have a link from every page of your site back to your site map, and your site map must be updated whenever a new page is added.

A Google Site Map is also a site map, but one that is in a special format that Google can easily spider. It has the great advantage of allowing Google to instantly "see" your site and evaluate it. It can be a very useful tool in getting Google to index your site more quickly than otherwise. For more information on creating a Google Site Map, go to: .

7. Add Fresh Original Content to Your Website at an Acceptably Measured Pace

Your website should never be considered finished. It should always be a work in progress that is constantly expanding with fresh and original content. The easiest way to do this is to add new articles on specific subjects on a regular basis. One article a week is the least you should aim for, but don't add content too quickly either. Dumping 100 articles a day into your site will ultimately work against you, because the search engines look for organic growth in other words, growth that seems natural. Since it's not likely that you were able to write 100 articles in one day, Google and the other search engines will see this as unnatural and will count it against you in your page ranking.

SEO for your local small business is easier than you might think. Getting Google to fall head over heels in love with your small business website is not rocket science. You only need to implement a few simple things on a regular basis, and over time Google will notice and your page rank and your placement with the search engines will start climbing.

 

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